Public Apologies for Socially Unacceptable Comments/Behaviour

Public personalities shouldn't apologise immediately after making an "unacceptable" comment or being found to do something socially unacceptable unless the action/comment is a spur of the moment accident that goes against their underlying belief system. If, as in most cases, the slip is reflective of their underlying belief system, then they are actually belittling the values they are transgressing by making a quick apology. Quick apologies are nothing more than self-serving attempts to minimise public condemnation and are thus dismissive of the offence itself.