30 January 2009
I’ve noticed that a lot of Australian TV advertisements have voice-overs or characters speaking with emphasis put on the wrong syllable in a sentence. The syllable usually falls on pronouns. For instance, there is a Jetstar advertisement where a woman at the end says “Don’t you deserve a bit of luxury?” instead of “Don’t you deserve a bit of luxury?” as would be natural in the Australian idiom. The first emphasis means the viewer deserves luxury as opposed to other people. The second emphasis would be neutral about who may or may not deserve the “luxury“ but means the viewer deserves luxury as opposed to non-luxury. I think it’s just poor training in acting school and poor direction in the ads themselves but I also think it’s pretty revealing about the Australian psyche after a decade of Howardism.
Posted by Manicboy on Friday, January 30, 2009